Urban Merino

urban-merino

Urban Merino makes contemporary children’s fashion exclusively from supersoft merino wool.

We are different from other merino knitwear because our merino comes woven into a fabric and we cut and sew it into our designs, creating shapes and details. We use a pallet of strong, vibrant, fun colours.

Here are a few reasons why we love this special fabric for children's clothing :

Merino wool is a natural and sustainable resource
Merino fibres are much softer than normal wool fibres, so can be worn against even the most sensitive skin
Lightweight and comfortable to wear, it has an excellent warmth-to-weight ratio
Creates a responsive microclimate around your child’s body and ‘wicks’ away moisture
The lanolin in merino wool is naturally anti-odour, antibacterial and non-allergenic – it’s even fire-retardant
It is machine-washable and fast drying